Why Emotion Matters in Conservation Science

Earthwatch scientists and staff take to the stage at London's Royal Geographical Society     Dr. Wallace 'J' Nichols presents the subject of neuroconservation

It was a pleasure to meet and photograph two world-class scientists last week, at an Earthwatch lecture exploring the theme Why Emotion Matters in Conservation Science.

Earthwatch scientist Dr. Anastasia Steffen highlighted her work studying the landscape and historical use of the Valles Caldera in New Mexico.Her co-speaker Dr. Wallace ‘J’ Nichols, a marine biologist, is leading the emerging scientific field of ‘neuroconservation’.

J is investigating how natural environments could be essential for our well-being, helping reduce stress – a factor that can lead to disease, and encouraging creativity. He noted that every well-executed marketing brand uses neuroscience to create an emotional hook. Music, magic and meditation are just some of areas which have exploited neuroscience – so perhaps it’s time conservationists did the same, he said. To hear the lecture in full visit earthwatch.org.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s